Kopi Luwak

So, three times in the past two weeks, the topic of Kopi Luwak has come up. I think I was vaguely aware of this coffee, but I was never sure if it was a hoax or not. It seems like something that someone would post on the Internet in an attempt to sell regular coffee to gullible Americans.

But after seeing this site, it appears that it is an actual product. People really do pick coffee beans out of cat turds and then make a pot of coffee. A guy in my office reports that he tried a cup in Hawaii (at $50 a cup?) and reports that it is remarkably smooth with no bitterness. You just have to forget where the coffee came from. After all, we still eat eggs and drink milk.

But it makes a person wonder. Who was the first Indonesian farmer to actually try a cup of Kopi Luwak? Or better yet, how did he get anybody else to drink it? I suppose if you have a herd of luwaks (flock of luwaks, pride of luwaks, murder of luwaks, ...?) running around your farm, you are gonna figure out how to make the best of it.

It looks like a business model to me though. Luwak farming. Cage 'em up like chickens and feed 'em coffee beans. There are not many businesses where you can sell your cat's poop for $100 a pound.

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